Tomorrow’s Roads Today: Why Digital Delivery Matters
Have you ever stopped to think about how much you rely on roads to stay connected to people and places, and how crucial they are for the success of our economy? Or how we expect roads to handle heavy traffic, severe weather, and natural disasters while remaining reliable and operational? Honestly, before I joined Bentley a few years ago, I rarely considered these things. But now, as an industry marketing manager, I see roads and highways from a completely different perspective, and I truly appreciate and understand just how valuable they are to our communities. Plus, why making them more sustainable and resilient is so important. In fact, every time I dodge or hit a pothole, sit in a traffic jam (patiently or not), or navigate a flooded street after a torrential downpour, I think about the infrastructure professionals like you who design, build, and maintain our roadways. Even though I’m not an engineer by trade and I didn’t inherit my dad’s knack for building and fixing things, I still know that your job is not easy. With most of the infrastructure needed for 2030 already in place, the urgency to modernize, maintain, and optimize the roads we do have—while